luxelop.blogg.se

• #Sources spotify podcasts streetjournal series

It's a strategy that relies on copious hours of cross-promotable programming.Īs Spotify's other podcast studio acquisitions, Parcast and The Ringer, have supercharged their output - each producing more than 200 hours of programming monthly per the internal documents - Gimlet remains committed to its curated storytelling, which is more labor intensive. Spotify's move into podcasting is about volume and exclusivity, sources told Insider: Lure millions of listeners with podcasts they can find only on Spotify and, in turn, sell advertising against that audience. This chart from a Spotify newsletter shows September 2020 consumption of its original and exclusive podcasts. Two-and-a-half years later, Gimlet is struggling to find its place within Spotify's podcast universe, according to internal data and interviews with 10 current and former staffers at Gimlet and Spotify. 'We want to invest and own the talk space. "It was a statement that they were open for business. "In hindsight, it seems like what Spotify bought with $230 million was essentially the narrative," said Nick Quah, who writes industry newsletter Hot Pod. The deal, the largest up to that point for a podcast studio, ignited a frenzied two years of consolidation in which podcast businesses continued to command higher and higher prices. Spotify paid a reported $230 million in February 2019 to acquire Gimlet, boasting that it had nabbed a "best-in-class podcast studio" known for prestige programming. Consumption of Gimlet shows rebounded the following month, another internal document showed, though the studio still claimed Spotify's lowest share of listening time.Ī Spotify spokeswoman said that Gimlet consumption has increased 25% since September, even with some popular shows publishing less frequently.

#Sources spotify podcasts streetjournal series

Spotify attributed the drop to "listenership decay" after five popular Gimlet shows - including scripted thriller "Sandra" and true crime series "Conviction" - concluded their seasons. Though its flagship series "Reply All" had returned with new episodes, Gimlet was the lowest-performing podcast studio at Spotify in a month when consumption of the audio giant's original and exclusive podcasts grew 43% to 62.2 million hours. The podcast studio experienced a 7% drop in consumption of its shows that month even as podcasting overall at its parent company, Spotify, grew 11% by the same key metric, according to a company newsletter obtained by Insider. Last September, Gimlet Media found itself in the middle of a late-summer slump. Gimlet Managing Director Lydia Polgreen said monthly listeners grew by 600% since the acquisition.Insiders said Gimlet struggled with Spotify's unclear strategy and with internal tensions.Spotify's Gimlet Media has struggled to find its way inside the audio giant's expansive podcast empire.There is therefore little chance that Spotify will ever reconsider its decision to host Joe Rogan, even if more and more artists and creators prefer to go on other platforms: lately, director Ava DuVernay who broke his contract with the Swedish company, and journalist Jemele Hill announced that the fact that Spotify defends Joe Rogan had ” created problems with his audience “. This is an essential program for Spotify: Daniel Ek, its general manager, recently explained to platform employees that the type of content offered by Joe Rogan was exactly what would allow them to win against Apple or Google (which each have podcast platforms). In any case, the “Joe Rogan Experience” program pays off big for Spotify: it is the platform’s most listened to podcast in the United States and in 92 other countries, and the most popular episodes exceed tens of millions of listening. The platform had paid less than $200 million each time to buy Gimlet Media and The Ringer, two companies specializing in the production of podcasts. The amount paid by Spotify is a record even within the podcast industry, notes the New York Times. Spotify would have paid at least 200 million euros for Joe Rogan’s podcast // Source: Nino Barney for Numerama

The New York Times reports today that Joe Rogan would have actually pocketed more than double: the deal would have been ” at least $200 million, and possibly more “, according to two sources familiar with the matter interviewed by the New York Times. until 2024.Īt the time, the Wall Street Journal reported that the deal cost Spotify 100 million euros. The American newspaper says in an article published on Februthat Spotify and Joe Rogan would have negotiated the terms of the contract in May 2020: the podcast would only be broadcast in its entirety on Spotify, and no longer on YouTube, where it officiated until then, and this for 3 and a half years – i.e.